Business Models | Adrenalina

Business Models

Publicado Por | 12 Junio , 2013 | Online Business | No Comments

How to find your business model

A business model describes the basis upon which a business creates, provides and gets value.

Nowadays you can find very different business models, given how there have always been new types popping out along history. As a curiosity, the oldest and basic is the shopkeeper. This model is setting up a shop where the potential clients might be at and offer up a product o service.


The easiest manner, in my POV, to understand the business model of a business is to split it off into 8 modules:

Market segments

A business serves one or more market segments.

Value suggestions

Its goal is to solute the clients’ problems and satisfy their needs via value suggestions.


The value suggestions reach the clients through communication, distribution and selling channels.

Relationships with clients

The relationships with the clients are established and maintained independently in the different market segments.

Income sources

The income sources will be generated when the clients acquire the offered value suggestions.

Resources & activities

The resources are the necessary actives to offer and proportion the elements previous describe via some key activities.


Sometimes these activities are outsourced and some resources are obtained off-business.

Costs structure

The different elements of the business model confirm the cost structure.

By meeting each point above you can find the business model of your business or the competency.

Autor: mauro flores

Estudiamos y analizamos su negocio en profundidad, definimos objetivos y planteamos la estrategia de marketing más adecuada centrándonos en conseguir cada uno de los objetivos propuestos. Solicita Presupuesto Ahora

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