Google's most searched - Google Zeitgeist 2012 | Adrenalina

Google’s most searched – Google Zeitgeist 2012

Publicado Por | 03 abril , 2013 | Blog Adrenalina En, Marketing @en | No Comments

Once more, Google shows us the most important searches of the year 2012, in Google Zeitgeist (German word which means something like “Time spirit”), where you can check which the most brilliant words in the whole world or the differantions were. This year, users have realized 1,2 billion searches in 146 idioms, and these are the main searches at worldwide scale:

google most searched

  • Major growth searches (Searches in 2012 with the highest ammount of traffic during a time period compared to 2011)
    • Whitney Houston
    • Gangnam Style
    • Hurricane Sandy
    • iPad 3
    • Diablo 3

In the Google Trends graphs
(mandatory tool for any Online Marketing Agency) we can clear see that the peak of visits about Whitney Houston happens on the week of her death. Especially in the USA

Whitney Houston trend Zeitgeist

If we compared it with the 2nd word with further growth, Gangam Style, we clearly see the change of behavior in searches, an exponential growth in the summer and stabilization in these last months. You spot more Eastern and Australian searches.

Gangnam Style trends Zeitgeist

  • Images’ searches with major growth
    • One Direction
    • Selena Gómez
    • iPhone 5
    • Megan Fox
    • Rihanna
  • Major growth videos
    • Gangnam Style
    • Somebody That I Used to Know by Walk off the Earth
    • KONY 2012
    • Call Me Maybe featuring Justin Bieber
    • Obama vs. Romney Epic Rap Battles of History

In Spain the results differ:

  • Major growth searches
    • Bankia
    • Mi Tele
    • Prima de Riesgo
    • Gran Hermano 12+1
    • Lo Imposible
  • Major growth images
    • Pokemon
    • Flores
    • Fondos de pantalla
    • Paisajes
    • Cristiano Ronaldo

There are other sections such as most looked-up politicians in 2012:

    • Rajoy
    • Andrea Fabra
    • Esperanza Aguirre
    • Santiago Carrillo
    • Artur Mas

rajoy trends Zeitgeist

Google Trends show us the news associated to the peaks of the graph to know what happened in said moment in time. The major lookup of “Rajoy” happened between the 8th and the 14th of July because of their announcement of cuts having a value of about 65 million euros.

  • Most searched apps
    • Twitter
    • Apalabrados
    • Dropbox
    • Angry Birds
    • Instagram

In the graph for the “apalabrados” keyword we clearly see the increase produced between february and april (when the app for the phone was created) and how it got “stabilized” in the following months.
apalabrados trends

Depending on the country where you search the info, you’ll find more or less categories. Example: there a lot of thematic filters in USA but in Vietnam you only have 3 fields and that’s all (not everything relies in Google in countries outside of Europe or USA).

I’ll embeed the video which Google produced as a tribute to the protagonists of the year 2012: I recommend you to enjoy it in HD. Greetings.

Autor: mauro flores

Estudiamos y analizamos su negocio en profundidad, definimos objetivos y planteamos la estrategia de marketing más adecuada centrándonos en conseguir cada uno de los objetivos propuestos. Solicita Presupuesto Ahora

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