Recently ago, Google introduced image look-up in Google Images, there you can upload an image or insert the URL of an image to find in which sites that image’s been published.
This opens up an array of options and new SEO Factors which may be taken into account by Google to classify look-up results.
Search a product given a photo or image
We Adrenalina have carried out some tests and searched various objects, brands, texts and book with the “Goggles” app, which allows us to take a photo and search in Google Images.
The search engine doesn’t work too well but the reactions are interesting to see.
Were it to find a product, it shows various images of that product, those images are linked to an e-commerce, thus having an e-commerce site’s images be well positioned can be interesting were this look-up system to gain relevance.
When it comes to brands, the app looks-up in Google the brand name and we can quickly access the brand’s site.
SEO Factors related to images
Even if a lot of people say that Google can’t known an image’s content I’m going to prove it.
Let’s go to Google Images: we look up a Barcelona photo, we copy the URL and we search with that image and this is the result:
Now: here’s an obvious question.
Images contribute to positioning?