Mobile ClínicSEO Summary | Adrenalina

Mobile ClínicSEO Summary

Mobile Clinic SEO Summary

 

On the last Clínic Seo of the past season we’ve been able to enjoy the presence of 3 grand speakers who talked about mobile SEO and responsive web design.

July Clinic SEO Summary

Aleyda Solis @aleyda talked about how important having an optimized site for the mobile is since:

  • 44% of the Spain citizens have an smartphone(s)
  • And Arturo tells us that mobile look up are about 15-20% of total in Spain while in the United States they’re about 40-50%.

To check how our site would look like we can use screenfly.

Google suggests 3 choices for smartphones, in descendign importance order:

  • 1st: Responsive web design, the best choice.
    • Site must load faster in mobile version.
      • Google page speed tool to check the spelling.
  • 2nd: Dynamically use the same URL detecting how the user comes in.
    • Watch out for cloaking by warning Google that we’ll change the contents depending on the user.
    • It’s important that the user and the search-bot see the same. We can use Google WMT or User Agent Switcher to check the correct functioning of the user detection.
  • 3rd: Last: develop a parallel web in a sub-domain. It’s less reccomended but if we don’t have the technical capability then it’s easier like this.
    • To easy the job it’s important to extrapolate the general version to the mobile version like keeping the same URL system.

Once all 3 choices were clear, Aleyda explained to me the good and bad aspects of them.

  • Responsive web design – same URL
    • Good points
      • Unique contents.
      • Lesser maintenance cost.
      • Popularity consolidation
      • No redirecting.
    • Bad points
      • Possible re-design and re-coding.
      • Less control and possible differentation of mobile content.
      • Less experiencia aimed at the phone.
  • Dynamic publication.
    • Good points
      • Lesser maintenance costs.
      • Popularity consolidation.
    • Bad points
      • Technical complexity to detect users.
      • Higher technical maintenance cost.
  • Subdomain – different URL
    • Good points
      • Easier development.
      • More flexibility of content differentation and mobile usage.
    • Bad points
      • Content duplicacy.
      • More Link-building effort.
      • More effort and maintenance cost.

Reccomendations for different URL

  • A good practice is to link both versions so that search engines can switch them easily enough.
  • Generate a mobile Sitemap and send it to Google Webmaster Tools.
  • Don’t forget the good on-page & off-page SEO practices.

If you have several technical resources and enough users then you could build an App.

Arturo Marimón @arturomarimon talks about proper responsive web design optimization:

  • The logical choice to keep making sites is the 1st told by Aleyda, number 2 and 3 didn’t work given the high variety of phones: each one has a different resolution.

Adaptable site advantages

  • 1 unique content
  • 1 unique URL
  • 1 unique code for thousands of mobile devices

Arturo gets cocky and precits that before 2012 is over, responsive web design will be mandatory to position in Google and reminds us that Responsive Web Design is not a site adapting to the phone but a site adapting to all devices. You must focus on the user, clear content, simplistic design and well-made CSS.

Concepts to improve the adaptable site:

  • Pixel isn’t a size. Size is proportional.
  • Typography’s important:
    • Use REM to calculate good proportions for the different typographies in different browsing devices (pc, mobile, iPad or other browsers)
    • To help images keep proportions we can use img{max-width:100%}: the only problem is that its weight (in Bytes) doesn’t change along with the size.
  • Breakpoints are spots where the site, when reduced or expanded (depending on the device) adapts.
    • Breakpoints aren’t defined by the device but by the content.
    • The breakpoint shouldn’t be in pixels but in EM.
    • Using frameworks makes things easier.
      • GRIDpak
      • WPO (loading speed)
        • Photos must adapt according to device
        • Use webpagetest to test speeds.

Conor O’Connor @conoroconnor, told us how to promote and make a good analytic of mobile apps. Nowadays the mobile market is ruled by Apple having a 46% share and Android is closing in having a 23% share but in Spain both are about 50% share.

Android phones, using different OS, are harder to test that iPhones.

The Big 2 have app stores for mobiles: Google Play and Apple Store.

Google Play:

  • Very fast-moving app market.
  • Google Play allows for quick adapting for programmers.
  • 75% of apps are found through search engines.

App Store:

  • Slower, you need revision and approval by Apple.
  • Given how Android’s faster run the tests in Google Play to apply them in App Store.
  • Include keywords & descripction.
  • Important to optimize business name if possible: it’ll affect positioning.
  • Position by category.
    • Main influence in classifying are number and frequence of downloads.
  • Boost users to comment your app through the store, mail and social networking.
    • The Appriater tool incentivates the user’s participation.
  • Make short URLs and use 302 redirecting aimed at stores.
    • Samples: yourdomain.com/ios o yourdomain.ext/android.
  • Pick a name which can be used internationally.
  • Redirect site users which come through the phone to the store.

Promotion of the app

– Important to use SEO on-page to be found by others:

  • Title, description, metas, use goood keywords.
  • Repeat keywords in title & description.

– You can use the App Annie tool to analyze competency.

– “Free Apps” and “Daily Apps” are some of the most important sites to buy downloads.

– Important tools to manage and optimize apps: trademob & fiksu.

Here ends the season’s Clínic SEO, so let’s hope summer ends soon 😉 to hear to great SEO speakers again.

Don’t hesitate: if you need a SEO agency specialized in Barcelona Web Positioning then we can help you.

Autor: mauro flores

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