The On Page SEO is one of the most important factors for web positioning in search engines. To put in simple: On Page SEO is the optimization process in which the contents of the site and other factors are improved with the goal of increasing the ranking in the searches. There are different On Page SEO factors which affect search engine positioning.
The most important factor. The specific key-word must be located in the page’s title and, prefferably, in the first word. It’s very important to add the keyword in the title to improve in the SERPS, so you’ll have to carry out a good keyword research, but make sure it makes sense from the user’s POV. You can use SEOmofo snippets emulator to optimize the titles and the meta-descritpions.
Shorter URLs are more “friendly” when it comes to SEO. The permanent link structure should be
“yourownpage.com/key-word” because it’s the reccomended URL structure for On Page SEO.
The key-words density if the percentage of times in which a keyword or a phrase shows up in a site compared to the total number of words in the page. It’s one of the important factors in On Page SEO. The key-word density percentaje must be between 1 and 5 per cent. Above 5% it’s considered keyword stuffing even though it’s very relative: you can find sites with densities from to 10 to 20% having good positioning.
H1, H2, H3 Tags
The H1, H2, H3 Tags are used to set up an info hierarchy in your sites. H1 is the most valuable tag when it comes to On Page SEO. Your page or post title must be in the H1 tag, the H2 & H3 tags have lesser SEO value but are used to better organize content.
Search engines don’t read images so we’ll use the ALT attribute to show them they’re images. Browsers use the ALT attribute so that eyesight-problem persons can listen to its description. It’s very important to use images in your post or site having ALT tags: if you use a CMS like wordpress there are SEO plguins which can easy that task.
Bold / Italics
The bold and italic keywords in the content tells the search engine the importance of the keywords. It’s a good idea to use both bold and italics in the content to strengthen SEO and make the reading easier.
There are two types of links used in contents: internal and external links. It’s good to send links towards outside sites: it isn’t normal or natural for our site to not to link to others. Link to authority pages with the same theme and which are useful for the user.
The internal links are the connection of your contents and it’s one of the manners of involving the users and spreading the link juice to other sites. Use an anchor text of relevance so that these internal links can bring value to your landing pages.
Key word location
The key-word must be present in the first and last paragraph of your message. These are the most important locations to set a specific key-words so as to fully exploit On PageSEO benefits. We can’t just focus the key-word, it’s also necessary to use similar semantic words.
The content is your site’s pillar and if you create the best contents the search engines will reward you. The quality contents doesn’t only bring visitors, also makes users share it. A quality content which fulfills a demand and it’s properly optimized with the On Page SEO Criteria, has its positioning ensured.
Generally, the more often you update the site’s contents, the better. The fresh content is especially important for 2.0 sites, news pages, even very static corporate sites which don’t modify their contents and they should include a news sections or blog to dinamize content. We can have quality content in our site but if you don’t updated it then it can get forgotten. Google is very stubborn when it comes to that factor and it’ll soon become mandatory: it already is, even.
The Sitemap allows web-masters to tell search engines that the web-sites’ URLs are avialable for tracking and improving indexing. It also tells them when the URL directions of the site are updated and the frequency they change at. You can generate the sitemap in http://www.xml-sitemaps.com and you can send it using Goggle Webmaster Tool.