Writing SEO-oriented contents is something which really concerns bloggers: here you a guide to content writing which can help you write your contents thinking on a more SEO-friendly vision.
First you need to take into account the SEO factors of higher importance.
Before writing each post or entry we must think of the keywords we want to position, those are the text’s protagonists. They are those words or phrases in which we stake our showing up in the search engines’ results.
- Focus the keywords in thefirst 3 paragraphs , so that they are in the highest spot and so that they’re close to the page headings.
- There’s not a magical density, each keyword must be analyzed in detail and customize how we deal with them, but we can say that you’ve gotta repeat 2 to 4 times each keyword per every a 100 words.
- It’s important to include keywords so that they don’t influence on the text’s style, and make sure the reader doesn’t get bored. Use common sense and search similar or close words if you feel like there’s too much repetition.
Use of Bold
- You needn’t bold keywords each time they show up.
- You should be able to scan the post through bold words and understand its contents.
Titles & headings
- Include keywords in the title, especially at the start.
- It must have between 30 and 60 characters.
- Create catchy titles, which pick people and generate curiosity.
First text paragraphs
- Include keywordsin the paragraph’s first lines, and, if possible, in the 1st paragraph after a heading.
- If you can’t include keywords use synonyms or very similar expressions.
- Original. Contents gotta be unique, not previously published.
- Orthography. Check texts and make sure there are no typos.
- Short. Short paragraphs (less than 5 lines) and short sentences. Avoid subordinate phrases.
- Creativity. Create attractive and creative texts. You can use lists, comparisons, advice, trivia, records or great achievements, historical curiosities, featured characters…
- Tone. Use colloquial texts, let them be agile, dynamic and casual.
- Semantics. Use metaphors, similes & comparisons without forgetting the keywords we want to position.
- Inverted pyramid. It’s recommended to include useful info in the first paragraphs and the less relevant stuff at the end.
- Easy Scan. Users don’t just read, they scan the text. Shape the post with subtitles, bold and lists if needed (if its has over 500 words then do it anyway) so that you can understand its contents at first glance and read the ideas.