Introduction to SEO Content
There’s a dilemma amongst bloggers (the guys who tend to be serious, not the guys/gals who use their posts to advertise crappy Youtube videos to their buddies) about the use of SEO in their posts.
It’s easy to fall for the optimization temptation and literally do what the cheat guidebook tells you to do to position our blog without minding if the result is something which a human can’t even come close to understanding.
But there’s also the opposite case, because some have never heard of SEO, they prefer writing, and that’s what they do, ignoring the opportunities it brings forth. That’s not the best of ideas either, knowing that everyone wants some relevance to their blogs, which is what we want to begin with, right?
And what if we can merge both opposite extremes in a mid-way term which makes everyone be satisfied? We write centered in the content but without forgetting the SEO to grant that extra-optimization for our blog?
But let’s tackle it part by part, as Jack the Ripper said. First thing first: what’s SEO about?
offers this definition: “Thepositioning, or SEO is the process of improving the visibility of a website in the organic results of the different search engines”.
OK. And now comes question number two: why is SEO important for our blog?
Well. As we were saying, if we want to do a serious blog, we should aim to optimize it so that Google positions it in a position which is favorable to our possible interests. That’s smart if we want to monitor said blog or even if we have an e-commmerce system which we want to advertise and get it be known.
Taking into account the huge ammount of blogs out there, to shine in the best search engine isn’t easy, more like almost impossible. So, obviously, some extra help is appreciated. There’s where SEO comes in.
And now let’s get to the 3rd and most important question: how do you do that?
When it comes to us, we’re interested on how to use SEO to optimize our blog: headers, urls, tags, categories, and most important, key words. I’m going to show you 6 simple pieces of advice to optimize your SEO contents:
Use kyewords in the header
When you search something using keywords, Google starts by scanning the header. An example: if the keywords we want to boost are “gain money easily” then “stop being poor!” wouldn’t be too smart of a header; in exchange, something like “best tricks to gain money easily!” will position our blog better.
Create & use categories
The categories in our blog will help us to easy the navigation to our readers, it’s also important for web positioning. If you want to set a key-word as category (“easy money”, “gain money” would do) then it’s better.
Our blog offers tagging our posts. These tags have a similar function to the categories, so as to say, to help the reader search a specific content. In this case, the tags are more specific and concrete than the categories. Well then, we can also use them to increase keyword density, and better optimize our post for web positioning.
Include images in the post
Images have as much as three uses for the post: first one, obviously enough, to visualize what we’re explaining (ya know: 1 image is worth 1000 words); the second one is to give a much needed break to our eyes, tired of reading line after line of text. And the third one is that they’ll aso help us position our blog better. Using keywords in the image’s file name, in the title and the alt text helps increase the key-word density. All sums up.
Add a meta description
The meta description is a “summary” of the post which will show beneath the link leading to our post in Goggle’s results page. Write a meta description which draws potential readers is good bait (mind you: it must be shorter than 150 characters), and, also, it’s useful to add our key-words.
Use key-words at the start & end of the post
The last piece of advice and the one which most affect the very content of our posts. We’ve seen SEO “tricks” which aren’t really “invasive” when faced with the content itself. This advice is adding the keyword in in the 2first & last words of the post, since these are more important for Google when it comes to positioning.
True: the keywords are the core of positioning. And here’s where SEO butts in: it’s very tempting go by these pieces of advice and wanting to stretch them to limit in a fit of otpimization which makes us forget the rest and focus us on filling our articles with lots of keywords. And here’s where you run into TWO problems.
One: you’re going to annoy the reader more than you can image by striking them with phrase after phrase in your keyword, which will make them run out to some other blog which isn’t so fierce to them. Two: this is worse, even. Google will consider this pool of keywords as clear SPAM symptoms and thus our blog will be penalized.
Besides, we’ve talked about writing quality content and not about having them be messed up by obeying optimization in a literal manner. So, what do we do?
It’s every easy:”You first write user-oriented stuff, then SEO-oriented stuff“.
It’s really this easy. I know: we’ll need to find keywords fittign the topic but once we’ve got them we’ll begin writing without any bindings. From the start to the end. And once we’ve ended then the time to optimize our article will you: you must follow an important rule which you gotta remember and which must be our leitmotiv: Don’t overdo it.. Don’t force it. The most natural and “human” possible without pushing the
. We’ve seen that the keywords in the banner will help us position our blog in a nice manner but we’re not aiming to creating something which is so forced that it’s embarassing to read. We’ll create a header which appeals to the audience and if there’s no human manner of alloting our keywords, we’ll add them to our permalink/URL so that it doesn’t bother the reader. There, all settled.
. The tags and categories will be helpful and will be relevant for our posts. You mustn’t stuff a keyword in an off-hand manner everywhere.
. Once the text is done, we check it up and check those parts where we believe we can change some words for synonims which have our keywords but without overdoing it. If you can’t then give it up.
I’d like to comment on the importance of creating a series of posts. I’ve got several reasons. We want the keywords to show up in differents posts to make Google spot us. And, to get in tune with our public, intrigue them and making them wish to know what we’ll publish next weeek is a good ace-in-the-sleeve which we must take profit of.
Besides, splitting content into several articles removes work-load and reduces the stress of wanting to do a gigantic post with all possible info. And this helps you have an idea of what to post next week, saving you some effort.
There are choices to try to merge contents’ writing on its with the SEO tricks which won’t reduced our articles’ quality but will also help give them further relevance and powering their web positioning. You get a lot of advantages.